Goodwill Industries MAGIC Group

Goodwill Shopper Survey

Welcome to Goodwill Industries of Lower South Carolina
Helping people achieve their full potential through the dignity and power of work.

Thank you for shopping at Goodwill, where our business is changing lives. Your feedback is important to us and
helps Goodwill better serve our customers. This survey should take about three to five minutes to complete.
Thank you in advance for your time.

For the following questions, please select the answer that best describes how you feel about your most recent visit to Goodwill.

How did you feel about the store?
	1.0- Select Store
		Very Satisfied	Satisfied	Unsure or Undecided	Dissatisfied	Very Dissatisfied
	1.1- Appearance and cleanliness
	1.2- Convenience of store's location
	1.3- Hours of operation
	1.4- Layout of store departments
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How did you feel about the service you received in the store?
		Very Satisfied	Satisfied	Unsure or Undecided	Dissatisfied	Very Dissatisfied
	2.1- Rate your overall checkout experience
		Yes	No
	2.2- Were you greeted when you entered the store?
	2.3- Was Goodwill's mission, to help people with disabilities or other barriers find jobs and improve their lives, advertised in the store?
	2.4- Did you find the store associates to be knowledgeable/helpful?
	2.5- Were our store associates friendly?
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How did you feel about the merchandise in the store?
		Very Satisfied	Satisfied	Unsure or Undecided	Dissatisfied	Very Dissatisfied
	3.1- Quality of merchandise
	3.2- Variety of merchandise
	3.3- Display of merchandise
	3.4- Visibility of price tags
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Of the above items, which are important to you when deciding to shop at Goodwill?
	4.1-	Quality of merchandise	Variety of merchandise
		Display of merchandise	Visibility of price tags
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How often do you shop at Goodwill?
	5.1-	More than once a month	Once a year
		Once a month	Less than once a year
		3-5 times a year	This is my first time shopping at Goodwill
		Twice a year
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How far do you travel to shop at a Goodwill store?
	6.1-	Less than 10 minutes	Between 20 and 30 minutes
		Between 10 and 20 minutes	More than 30 minutes
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If Goodwill could add one more feature or service to its retail stores, it should be:
	7.1-	characters left
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Please tell us about your shopping experience.
		Very Good	Good	Unsure or Undecided	Poor	Very Poor
	8.1- Overall how would you rate your most recent shopping experience at Goodwill?
		Much Better	Better	Unsure or Undecided	Worse	Much Worse
	8.2- Compared to shopping at other retail stores, how would you rate your most recent shopping experience at Goodwill?
		Yes	No
	8.3- Would you recommend shopping at Goodwill to a friend?
		Yes	No
	8.4- Would you shop at Goodwill again?
	8.5- If you were unable to find what you wanted at Goodwill, what other stores might you try?
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When you shop at Goodwill, do you make a special trip or is it part of your regular shopping routine?
	9.1-	Special trip	Regular routine
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Which of the following is important when deciding to shop at Goodwill (select top 3 choices)
	10.1-	Quality	Support of Goodwill's mission
		Selection	Store atmosphere and cleanliness
		Customer service	Ease of finding merchandise
		Value	Other
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How often do you donate goods to Goodwill?
	11.1-	Once a month or more	Once a year
		3 – 5 times a year	Once every 2-3 years or less
		Twice a year	This my first time donating at Goodwill
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How did you find out about this store?
	12.1-	Television	Billboards
		Radio	Word of Mouth
		Newspaper	Driving by
		E-mail	Website
		Direct mail
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Please use this space for any additional comments you may have:
	13.1-	characters left
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Online Survey Software by Barry Girsh
[Rev. 1, Updated 5/23/2008]